Back in the day I had a budget for boards and rather than spend all my money on new gear I spent some of the money to make music. Everybody laughed at my music but it worked! All the top level competitors went to the event but I was the one who was invited up on stage even though I was ranked maybe 25th.
All these concepts created me a fan base and I have always managed to work my way in with the media. These ideas separate me from the rest, that’s my angle! The boat separated me, the music separated me and the Beach Culture World Tour has separated me! Freestyle separated me for five years while I was in the top ten, but then I moved on. I am investing in the Beach Culture World Tour because I believe in it and it is working! It’s a competitive environment, so you have to be creative and define yourself. You have to be brave to take these chances, but I roll with my ideas and put myself out there. With my creativity I take the same chances as a windsurfer riding Jaws or throwing a fifty foot back loop. I am on the edge just the same as those guys and a lot of people are scared to do something different. That’s fine by me! My brain is continually conceptualizing. Everything I do I want to make better. I never stop, I even wake up at night with new ideas; my brain is never switched off!”
