THE CONCEPT
You have to take your cap off to the visionary concepts of legendary Bajan waterman, Brian Talma. Blessed by living in a Caribbean tropical windy paradise, Brian has utilised his infectious personality and unique look to reinvent and promote his colourful career that has spanned over three decades. His latest project, which he claims is his ‘biggest ever’, is the ‘Beach Culture World Tour’, which aims to show off the unique lifestyle of various top level watermen and women, promote destinations, while including a bit of friendly competition both on and off the water. Fun and attitude are the key ingredients of success for the participants. “The waterman who has the best time, is the most entertaining and inspirational will emerge as the champion” is the name of the game according to Brian. Each athlete is paid up front to play and part of the way they are assessed by the likes of myself as one of the judging panel is through their ability to work it with the media, be the most creative and score the raddest shots! Also key to the ‘BCWT’ is using the media opportunity to showcase the island and support the local community from the grass roots upwards.
