EVOLVING
So what is the secret to Brian’s’s success and incredible thirty year career in water-sports? After retiring from the PWA world tour Talma could have easily faded away, but instead he has continued to bring new energy, ideas and concepts to the table and is always in the spotlight of the media. Brian explains: “The key to my success is evolving. I am fifty and still surviving in the business. It is competitive out there and everybody is trying to manoeuvre. The one thing that kept me alive is creativity. Ideas like my Boat and the BCWT have helped maintain the interest. With the boat I said ‘Ok, what can I do here?’ I know, I’ll make a Brian Talma museum and celebrate my thirty years in the business. I’ll make it something people want to come and see and a landmark on Barbados. I look within myself for inspiration, I was called the ‘Irie Man’ for a long time but then said to myself, Brian who are you; the ‘action man!’. I am authentic to who I am, so the word ‘Action’ started up and I moved on.
