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There is a feeling of France, of old school summer vacations. The ones we knew and shared with our grand parents. Everything is a bit slower. People take their time. They go for walks and enjoy running their dogs on the deserted beaches. Over population never did go along with quality of life. French California has boomed of late with an ‘appetite for construction’ and it’s rare thing now to enjoy a wave by yourself. There is a scene, an economy, there are surf schools, lifeguards, contests and many expectations from all the wannabe surfers and emergent Instagram zombie generation. What’s become important is ‘am I gonna get the picture that shows the world how cool I am?’
